SMM Services
Expert Google Ads Management Services
Since 2004, we’ve been a paid search marketing agency focused on Google Ads management – our services boosting paid search conversions by more than 485%. We’ll apply proven Ads management strategies to your campaign – increasing conversions and eliminating wasted spend!
- A Premier Google Partner agency certified in Google Ads
- Weekly meetings & detailed monthly reporting
- eCommerce Google Ads strategies focused on online sales
What's included in Google Ads services?
We’re a leading Google Ads company offering the following services:
- Keyword research and planning
- Google Ads campaign budget analysis
- Competitor ads review
- Landing page creation and optimization
- Google Ads campaign set up
- Google ad copy creation & testing
- Conversion rate analysis
- Content review & modifications
- Google Analytics review
- Ongoing bid adjustments
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Our Google Ads Management Professionals Will Make Your Paid Search Marketing Campaign a Success
At OuterBox, we specialize in managing your Google Ads (formerly known as Google AdWords) account with a strategic approach to maximize your ROI. Our expert team focuses on pinpointing the keywords that attract highly motivated buyers to your website. Through in-depth keyword research, we identify the most cost-effective strategies to capture customers actively seeking the products or services you offer. We craft tailored paid search campaigns designed to meet your target cost per acquisition or lead, leveraging advanced research tools and industry expertise. By investing in Google Ads, you’re connecting with potential customers who may not find you through traditional organic search methods. Our holistic approach, powered by a dedicated in-house team of Google Ads specialists, along with CRO, copywriting, and design experts, positions us as a leading force in driving your campaign’s success.
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How Does Google Ads Work?
Google is the #1 search engine people go to when looking to seek information or solve problems, so being present precisely when they are looking for your product or service is crucial. Google Ads gives you a chance to choose which searches/keywords your ads appear for, what message you deliver to your potential customers, and which pages they visit when they first land on your website.
We leverage the power of Google Ads to reach your customers at the right time, as we send them to the content on your site most likely to answer their questions or solve their problems. Using the various tools and tactics within Google Ads, we can attract visitors who are unfamiliar with your brand, remind past site visitors of what you have to offer, and help grow your business by increasing your sales or leads.
How Much Do Google Ads Cost?
Google Ads are based on a cost-per-click model, meaning you pay each time someone clicks on one of your ads and visits your website. Each keyword has a different cost-per-click depending on how popular that keyword is and what other websites are willing to spend. Google Ads runs off of a bidding model, meaning if you’re willing to pay more than someone else, your ad will generally be above theirs. Because of this, the keywords that are most popular or work best for businesses to drive sales and leads, are usually the most expensive per click.
One of the main benefits of Google Ads is that what you spend is completely up to you. If you are held to a strict marketing budget, we can work with you to decide which campaigns to prioritize so that we can maximize your return on investment. We will work with you to decide the optimal budget, based on your goals and competitive landscape, but the budget we ultimately agree on can be (and should be) increased or decreased depending on how the campaign is performing, seasonal changes in demand, or a variety of other factors. Regardless, you will always be aware of what you are spending, and you’ll always have complete control over the budget.
Working With The OuterBox Ads Management Team
From day #1 of our engagement together, our entire process is structured around one thing: helping you hit your business goals. Our sales team first learns what your goals are during the initial discovery phase, and if we both decide that a partnership would be valuable, we get right to work. You are assigned a dedicated Google Ads expert who will take your goals and craft an entire strategy around how we can effectively achieve those goals, aiming to hit those marks as soon as possible. Just like with any marketing campaign, we will need to fine-tune things over the first 2 or 3 months of the engagement to really start to see outstanding results, but our team never stops optimizing. We work tirelessly to ensure that your keywords, ad copy, budget, targeting, and all other facets of Google Ads are being analyzed, optimized, and enhanced with each month.
Google Ads Management for eCommerce Websites
We help eCommerce sites become visible at the exact time a potential customer is looking to purchase. Just like you have complete control over your advertising budget, you also have complete control over which searches trigger your ads to show. This is beneficial for eCommerce Google Ads clients because we can focus our efforts around keywords that show clear purchase intent. Although you would want to rank for searches like “new shoes” or “types of basketball shoes” for organic search results, your advertising dollars would be best spent on searches like “buy shoes online” since people searching for that phrase would be more likely to complete a purchase. We also help clients leverage the ads within Google Shopping, where they can see your product, learn about the item in more detail, and compare/contrast on why you are the better option than some of your competitors.
The Importance of Optimized Paid Search Landing Pages
A well-developed landing page that grabs the visitor’s attention and directs them to the next steps you want them to take is the key to a successful Ads campaign. Without a website and/or landing page that converts, you’ll never be able to position yourself for a positive return on ad spend. Some of the elements to consider include your imagery, headline, copy, and call to action (buttons and links for where you want them to go). We can help you to build great landing pages and also A/B test multiple versions of landing pages to see which perform best.
Google Ads Management Pricing
Pricing for managing a Google Ads campaign can vary but typically range from 7-12% of spend. Meaning if you spend $10,000 a month on Ads, at 10% your management fee would be $1,000. In almost all cases we help the client to save more money than they spend on management fees by making the campaign highly efficient, effective, and profit-driven. To get an exact price for your campaign, fill out an estimate request or call us at 1-866-647-9218. If you want to learn more about general pricing, read our article Ads Management Pricing & Fees.
Google Ads FAQs
We measure the success of a Google Ads campaign by analyzing key metrics such as cost per click (CPC), click-through rate (CTR), conversion rate, and return on investment (ROI). Our team uses reporting tools to track and analyze these metrics and make data-driven optimizations to improve campaign performance and achieve your desired results.
There are two ways. You can go to https://ads.google.com/signup to create your account today, or we can create one for you. You will have full control over the account in both situations and will be able to remain in control of who has access and who doesn’t.
Google Ads is an advertising platform used to show your ads across Google and other Google properties, while AdSense is used as a way to monetize a website. For example, you would join the AdSense program if you wanted to place other brands’ ads on your site and earn revenue based on who sees or clicks on those ads. You would use Google Ads if you wanted customers or clients to discover your website, and subsequently buy one of your products or services.
YouTube ads are managed directly through Google Ads. All you would need is a video to be uploaded to YouTube and we can help leverage that video in an advertising format, by showing on specific content, or by showing your video when people make searches directly within YouTube. YouTube is the 2nd most popular search engine, so leveraging an agency like OuterBox who truly understands search marketing is crucial to ensuring your video ads will perform well.
Yes, if you’re opening a brand new Google Ads account you can view Google’s current promotion. Google is often offering $100-$250 in credit.
Negative keywords are used to instruct our Google Ads to not show up in certain circumstances. If your site sold musical keyboards, we would want to add “computer keyboard” or “Dell keyboard” as a negative keyword to ensure we only show up when customers are looking for musical instruments.
This heavily depends on your goals and competitive landscape, so we will work closely with you to determine an ideal budget for your specific business. We leverage industry benchmarks for cost-per-click amounts, combined with expected search volume, and calculate what the budget will need to be to achieve your goals. If you don’t have a specific goal, that’s OK. We will give you a few budget suggestions and you can choose the one you are most comfortable with. Of course, this amount can always be adjusted based on performance, if you decide you’d like to ramp up spend higher to earn even more sales or leads.
